Effectiveness of leadership communication | Sunday Observer

Leadership communication effectiveness plays one of the most important roles in business success. Skills and style are the key differences between a successful leader and a mediocre manager.

Leadership communication is a definitive cornerstone in today’s advanced business world where employees are more knowledgeable and better informed. Hence, managers must be aware of the salient facts about communication to produce results for the company.

Workplace communication is a two-way street that can involve complexities from a leadership perspective. It describes the approach to workplace communication that can have a critical impact throughout the organisation’s structure.

The efficiency and productivity of the individuals in an organisation are largely dependent on how information flow is managed by the leaders at all levels of management.

In practice, communication efficacy involves a shared vision and values of an organisation that can immensely inspire the entire workforce. Correct leadership communication is also one of the most effective motivators in an organisation. With precise communication skills, managers can navigate their respective teams through any type of challenge.


Keeping employees motivated and driven towards success remains a priority for leaders. However, to inspire them in the workplace, managers need to set up and foster a robust line of communication.

The leader should concentrate deeply on clarity in expressing ideas and delivering information to a multitude of audiences.

Leadership communication consists of messages, verbal or written, related to the company’s core business strategies.

These messages are important to employees, customers, suppliers, partners, shareholders, and other stakeholders. The key goal of leadership communication is to cultivate a sense of trust in the workplace in order to keep employees engaged and focused in the right direction.

By establishing company culture and values, employees can be aligned more effectively within the organisation. Good communication practices by leaders inspire open dialogues among workers, promote collaboration, improve team spirit, and derive genuine feedback. It is also immensely helpful in preventing miscommunication within the organisation.

A good communicator can read individuals or teams that are in his purview by sensing their moods, dynamism, attitudes, concerns, and general behaviour.

Hence, they are capable of adapting their messaging effortlessly. With effective interactions with the team, the leader can make them feel his presence as an accepted leader. With such an approach, the team members follow the leadership with trust. 

Employee engagement is a vitally essential criterion in management. This is one factor that makes the difference between success and failure. The staff can be encouraged to work harder, produce enhanced productivity, improve efficiency, and even cut down on wastage in the long run by effectively engaging them.

Employee engagement is the emotional commitment of the employee towards the organisation. It inspires and increases each member’s drive to succeed in their respective duties and responsibilities, leading them to offer more unrestricted effort to succeed.

Faultless communication aligns workers with the strategic goals of the organisation. Hence, it is the responsibility of the manager to communicate such goals and create awareness among the workforce. Communicating updated information consistently about these goals keeps the workforce alert constantly.


The clear communication skill of the leader builds trust and produces transparency in the workplace. Research reveals that growing trust gaps exist in business leadership.

This lack of credibility is a huge problem in organisations and a fact that must be addressed. The best remedy to reduce the credibility gap is to communicate effectively and empathetically with the staff.

When leaders are frank, open, and transparent, employees are far more likely to trust them. Mutual trust is an important element in leadership. Such leaders are highly regarded by their followers, who place a high level of trust in them. Hence, when leaders engage their followers with honesty, they are more likely to produce better results.

Leadership communication also helps create a collaborative and concerted workplace culture. When empathetic communication is practiced throughout the organisation, the positive mindset of employees is automatically enhanced, leading to improved productivity. When the staff understands that important information is delivered with efficiency, the workplace environment becomes a more agreeable place.

Situation management

A good leader-manager communicates on equal terms with each staff member, without discrimination, irrespective of their designations, ranks, positions, or even seniority.

Glaring differences in how the manager speaks to a person can create either animosity or disappointment. It is an absolute necessity that the leader is not biased in favour of any individual in the organisation and treats everybody equally. Even a slight change or difference in communication from the leader is noticeable.

A great leader continuously attempts to develop his followers. Through effective communication, the leader transmits confidence to the subordinates. Constant boosting of the confidence of the staff is a sure way of acquiring stipulated goals.

However, the leader’s own confidence when managing situations in the workplace is the parameter for the assurance of good leadership. Subordinates always learn from the leaders about situation management by looking at their leaders. How do managers understand leadership communication and what are the best practices to apply such practices? Aligning the communication strategy with the management objectives is vital.

The most common feature that good communicators have in common is that they have an accurate sense of situational and circumstantial awareness. This means that every successful communicator is a good listener, a keen observer, and also self-assured.

Being honest with the staff creates a more confident work environment. People open up when they realise their leader is genuinely interested in them and is not prejudiced in any way. However, mutual trust must be earned only through right thinking and decisions.

Allowing two-way communication is an extremely vital requirement in communication. It must be an engaging dialogue, not a boring monologue. In my career in sales as a junior, time and again, I have come across managers who talk incessantly throughout meetings without allowing others to express their views. Such gatherings are not only ineffective, but also uninteresting and exhausting for the attendees.

Hence, the aim of communication must be to develop a meaningful relationship with subordinates by opening a personable and consistent dialogue with them. By getting personal through mutually beneficial dialogues, a leader can foresee issues and provide reasonable solutions to such issues.


Another salient factor in leadership communication is maintaining the clarity of the message. Being simple and brief when conversing with staff members will always be more effective and immensely time-conserving.

As time is an expensive and precious commodity in business, the leaders understand how to trim verbal and written exchanges by avoiding complicated and excessive content. 

The cost of poor leadership communication can be detrimental to organisations. Regardless of qualifications, professional skills, industry experience, or rank, the poor communication style of a manager can lead to hostility, misunderstanding, and anguish, leading to high employee turnover. Poor communication by the managers can have a negative impact on the individual and team performances of the staff.

According to studies, poor leadership communication can immensely affect higher workplace stress, failure to complete tasks, creating obstacles to productivity, and even losing business opportunities. Therefore, it’s evident that the loss pertaining to poor leadership communication is extremely high.

Successful organisations pay extra attention to their internal communications strategies and implement effective communication practices. Communication with modern employees can be tricky as they are better informed and rely on leadership to align them towards common goals. Most of the motivational ingredients for employees come from good leaders who understand the personal and professional issues of their employees on and off the job. 

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