Innovating for a new era: Samsung’s Focus for CES 2022


With CES 2022 just two short weeks away, Samsung is honored to be hosting its pre-show keynote, on the theme ‘Together for Tomorrow’.

“Since the last time we connected at CES in person, we’ve all undergone a period of significant change. We’ve had to re-examine our relationship with the world around us and re-prioritize the things we care about most. We have found greater value in “togetherness,” being closer with our family and friends,” said J.H. Han, CEO and Head of DX (Device eXperience) Division, Samsung Electronics.

In this new era, Samsung has found that innovation can no longer be a “one-size-fits-all” approach. Customized devices and personalized spaces are more important now than ever. So are the connections and experiences our technologies enable. Our experience at home has become so much more important, and technologies are no longer just helpful tools but true lifelines to our family, friends and hobbies.

This reality has strengthened Samsung’s commitment to creating new and meaningful experiences for their customers. It has led them to explore better ways to bring their devices more closely together, for improved connectivity and customization. At Samsung, they believe your devices should reflect your lifestyle, your passions and your personal tastes, from the smartphones in your hand to your appliances and screens. And by working together seamlessly, they should make your life easier, so you can do more of the things you love.

This is why earlier this month Samsung announced a major change in the organisation, one aimed at strengthening synergies between different products and services. Under this new structure, all of Samsung’s consumer electronics, from TVs and home appliances to mobile devices, will come under one larger roof, coherent with our vision to create meaningful experiences through innovation.



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