ISM 2022 overcomes covid crisis to excel as confectionery’s premier trade show

The organisers of ISM 2022, one of the top sweets and snacks trade fairs held annually at the Koelnmesse in Cologne, Germany, said it had attracted approximately 15,000 trade visitors from 96 countries.

We are delighted that the restart of the leading global trade fair for sweets and snacks was successful amid these challenging times. This is not least also thanks to the exhibiting companies, who took part in the 51st edition of the trade fair​,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse.

Of course, we weren’t expecting a superlative trade fair or new records, but the fact that ISM 2022 took place underscores once more the fact that trade fairs with a clear business focus can be staged safely also in pandemic times and can offer their respective industries the urgently needed platform for the development and expansion of international business. The leading global trade fair for sweets and snacks is thus sending an important signal to the sweets and snacks industry, also to the entire trade fair business in terms of confidence and optimism​.”

Hybrid digital concept

The success of this year’s event and hybrid digital concept was down to Koelnmesse’s safety and hygiene policy that ensured the smooth running of the trade fair as a live event, which attracted more than 1,300 exhibitors from all over the world.

Its digital platform, ISM & ProSweets @home, offered the exhibitors, visitors and media representatives numerous new possibilities to connect and every on-site exhibitor was simultaneously represented on the platform with a digital showroom.

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