Meet Beef Central’s new business development manager, Hannah Bourke


BEEF Central’s new business development manager, Hannah Bourke, has taken up the reins in her new position this week.

Hannah will be responsible for advertising sales across the Beef, Sheep and Grain Central website platforms, replacing long-standing advertising manager Rod Hibberd, who retired in December after eight years in the role. In her new role she will work closely with our existing advertising sales executive, Sally Inslay.

Hannah has a deep passion for the agriculture sector and has spent her entire working life connected with the livestock industries.

She graduated with a double degree in Agriculture and Business from the University of New England in 2013, starting her working career with Elders.

She later moved to business and breed development and sales roles with Herefords Australia, and a lengthy period with US-based animal genetics services company Neogen, when it established in Australia in 2017. Most recently, Hannah has spent the past 12 months as chief executive officer with the Speckle Park beef breed society.

Hannah will work from her base near Gunnedah, NSW, where she and her partner, stock agent Jon, live on a farm.

She looks forward to getting acquainted with existing and new advertisers across the Beef, Sheep and Grain Central platforms.


Hannah can be contacted via email at or this phone number previously used by recently-retired ad manager Rod Hibberd – 0437 870127.

















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