Pladis CMO UK&I moves to global vice president of business development – Retail Times


Pladis, one of the world’s leading snacking companies and home to brands including McVitie’s and Jacob’s, has announced that Aslı Özen Turhan will be stepping into the role of chief marketing officer UK&I, following Caroline Hipperson’s appointment as vice president (VP) of business development for the global organisation. 

Hipperson, current chief marketing officer UK&I, will be joining the pladis global team as VP business development, reporting directly into CEO Salman Amin, helping the company drive new portfolio opportunities globally. Hipperson joined pladis in April 2020 and successfully led the marketing agenda during the Covid-19 pandemic. She also orchestrated a number of exciting new partnerships including McVitie’s role as lead sponsor of ITV’s Britain’s Got Talent.

Özen Turhan will step into the role of chief marketing officer (CMO) UK&I from 21 February 2022. Formerly CMO for pladis’ Turkey region, Özen Turhan has extensive experience in various snacking categories at driving sustained growth through innovation and brand building. Over the last 18 years she has played a pivotal role working for pladis Masterbrand, Ülker, where she transformed the company’s marketing organisation and agenda. Özen Turhan also helped the Ülker team secure a number of prestigious global and domestic awards, including Effie, Nielsen Breakthrough Innovations and Lovemark. She has been recognised as one of the top CMOs in Turkey by Fortune Magazine. 

Commenting on the news, pladis UK managing director David Murray said: “I would like to take this opportunity to thank Caroline for her outstanding contribution to the UK&I team. She leaves a strong legacy behind her, having led the repositioning of several major UK household brands and a step-changed innovation agenda. We wish her all the best, and look forward to working with her in her new role. 

“We’re really pleased to welcome Asli to the UK&I team. A proven leader with a wealth of experience in portfolio development, innovation and brand building. she was instrumental in repositioning the Ülker Masterbrand as CMO for Turkey. She will be a valuable addition as we look to grow our heritage brands and further strengthen our marketing capabilities.” 

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