Pura Vida Embraces Highest Standard of Business Leadership With B Corporation Certification

LA JOLLA, Calif.–()–In light of its founding mission to do good and support charities worldwide, and just in time for Earth Day, Pura Vida Bracelets (“Pura Vida”) today announced that it has become a certified B Corporation. The La Jolla, California-based digitally native jewelry and lifestyle accessories brand continues to generate robust growth and has repeatedly been included on Inc.’s list of “The 5,000 Fastest Growing Companies in America.”

Giving back has always been at the core of Pura Vida. A portion of every purchase helps provide sustainable employment to artisan communities, fund charities, and protect the planet. To date, Pura Vida has provided full-time jobs to over 800 global artisans, raising over $4 million for more than 200 worldwide charities. On the environmental front, Pura Vida has helped to plant more than 17,000 trees through charity partnerships, and in 2019, began reducing their carbon footprint by offsetting over 5 million pounds of carbon emissions and switching to recyclable paper based and 100% biodegradable mailers for its packaging.

Awarded by the non-profit B Lab, B Corp certification is the gold standard for businesses which aim to meet the highest standards of verified performance, accountability and transparency to actively promote social and environmental change. Today Pura Vida joins the ranks of brands like Patagonia, Allbirds and Bombas in furthering their commitment to using business for good.

“I’m proud to announce that we have joined over 3,800 other B Corps in the global movement of people using business as a force for good,” said Paul Goodman, Co-Founder & CFO of Pura Vida, which broadened its business model with the August 2021 opening of its first retail store in San Diego. “We’ve always put our workers, community, customers and environment at the heart of everything we do. More than ever, we’re committed to ‘Be the change!’”

About Pura Vida

Founded in 2010, Pura Vida resonates with consumers everywhere with a colorful, surf-inspired aesthetic that distinguishes its stackable jewelry, accessories and apparel. Its highly engaged social community of 3 million+ followers connects deeply with the brand’s mission of giving back and doing good. Pura Vida is headquartered in La Jolla, California. Visit the website at puravidabracelets.com. Follow the brand @puravida on TikTok or Instagram. Pura Vida was acquired by Vera Bradley, Inc. in July 2019.

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