Zuma Payroll names new vice president of business development

Zuma Payroll & Processing recently announced that Bernard Soto has joined the company as vice president of business development.

Soto, who founded Associated Payroll Consultants in 2004 and later merged the company with Advantage Payroll in 2013, is an industry pioneer with more than 20 years of experience. In his role, Soto will identify new avenues for growth for Zuma and support the company’s national expansion strategy. He will report to Zuma’s Chief Growth Officer Leigh Schuckman.

Over the past year, Zuma has hired several senior executives to meet rising demand from companies looking for deep payroll, HCM solutions and tax expertise. With more companies eligible for employee retention tax credits, Zuma has made its services available to non-clients to help a growing list of companies process these benefits. It has also made significant investments in technology to build customized products and automate tax services and reporting.

Soto built Associated Payroll Consultants to become a leading local payroll provider processing more than $100 million in salaries and wages for over 700 clients. He has been recognized as the all-time career leader in sales revenue for Advantage Payroll and Associated HCM.

Soto earned his business degree from SUNY Oneonta. He resides in Holtsville with his family. 

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